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George K.
George K.
Art Director
Amsterdam, Netherlands

Summary

Over 14 years of experience in the game industry as an Art Director and Creative Director, with expertise in visual style development, branding, 2D and 3D art, UI/UX design, game design, and team management.
Contributed to 50+ games across various genres (FPS, turn-based, strategy, racing, runners, platformers, casual, and hyper-casual) for mobile, console, and PC.
Proven experience in building and managing high-performing art teams, including talent acquisition, team structuring, and leadership. Managing teams of 30+ people.
A passionate gamer and retro game collector.

Worked and collaborated with:
Faraway, Glu Mobile, Voodoo, Melsoft Games, Gismart, Wargaming, Frag Lab, Scopely.

And with brands and IPs such as:
Adidas (Originals/ALTS), BMW, BAPE, Yuga Labs (Bored Ape Yacht Club and Mutant Ape Yacht Club), McBess, Sank Toys, IfToys, HV-MTL, Legends of the Mara

My main skills: Art Direction, Visual style development, Branding, 2D Art and 3D Modeling, UI/UX Design, Game Design

Skills

Art DirectionUnityMobile GamesVisual style designTeam ManagementUIUXGame DevelopmentConcept ArtUnreal engineCharacter Design3D ModelingRetopologyUV MappingGame DesignPBR TexturingSculptingIllustrationAnimation2D AnimationMatte PaintingDigital SculptingLevel DesignGame ArtCharacter ModelingDigital PaintingPrototypingMesh Optimizationstylized charactersGraphic DesignWeapon ModelingVehicle ModelingSkinningProp Modeling

Software proficiency

Unity
Unity
Unreal Engine
Unreal Engine
ZBrush
ZBrush
Maya
Maya
3ds Max
3ds Max
Marmoset Toolbag
Marmoset Toolbag
Photoshop
Photoshop
Premiere
Premiere
Substance 3D Painter
Substance 3D Painter
Bridge
Bridge
Spine 2D
Spine 2D
Figma
Figma
Procreate
Procreate
Slack
Slack
Nomad Sculpt
Nomad Sculpt

Productions

    • Mobile Game
      Dookey Dash: Unclogged
    • Year
      2024
    • Role
      Art Director
    • Company
      Faraway
    • Video Game
      Serum city
    • Year
      2024
    • Role
      Art Director
    • Company
      Faraway
    • Video Game
      Mini Royale: Nations
    • Year
      2023
    • Role
      Art Director
    • Company
      Faraway
    • Video Game
      Super Rocky Run
    • Year
      2019
    • Role
      Art Director
    • Company
      Gismart
    • Video Game
      Titan World
    • Year
      2018
    • Role
      Art Lead
    • Company
      Glu mobile
    • Mobile Game
      Toy Defense fantasy
    • Year
      2017
    • Role
      Lead UI/UX Artist
    • Company
      Melsoft
    • Mobile Game
      Tile Tactics: PvP Card Battle
    • Year
      2016
    • Role
      Art Lead
    • Company
      Melsoft
    • Mobile Game
      Lunar City
    • Year
      2014
    • Role
      Art Director
    • Company
      Nyxbull Software

Experience

  • Art Director at Faraway
    Amsterdam, NL
    March 2022 - Present

    Studio Art Director & Creative Director

    Led the visual direction and brand identity across the studio’s game portfolio, with responsibility for visual style development, 2D/3D asset creation, marketing, prototyping, game design, and quality control of all visual assets.

    Managed a multidisciplinary team of 20+ creatives (3d Team, 2D Team, Tech art and Marketing team ).

    Driving collaboration with marketing teams and external partners.

    Directed strategic brand collaborations with leading global names such as Adidas, BMW, BAPE, Yuga Labs (Bored Ape Yacht Club & Mutant Ape Yacht Club), McBess, Sank Toys, IfToys, HV-MTL, and Legends of the Mara.

    Game projects:

    • Mini Royale: Nations - Skill-based shooter with PvP/PvE game 25K DAU, 8 Seasons. (miniroyale.io)

    • Serum city - Narrative-driven Web3 city builder set in the Mutant Cartel universe. (serumcity.xyz)

    • Dookey Dash - Endless runner for IOS and Android In the Bored Ape Yacht Club universe by Yuga Labs (BAYC). Skill-based NFT minting game in which players compete to get the highest score to win potentially valuable rewards. (dookeydashunclogged.com)

    • Shatterline (shatterline.gg) - multiplayer FPS (Epic Games Store launch)

    • Legends of the Mara - art directed several IP based games (lotm.gg)

    • HV-MTL - art directed several IP based 3d and 2d mobile and web3 games (hv-mtl.com)

    • Rift Games (Degen Derby, Rift Rally, Rift Arena - 3d Sport games)

    • Faraway Land - City builder

    Other Projects:

    • Rift - is an innovative platform, designed to enhance the capabilities of AI agents within the Web3 ecosystem.

    • FCHAIN - gaming-focused Layer-1 blockchain, built on the Avalanche network. It is designed to support Faraway's expanding portfolio of blockchain-based games (Shatterline, LOTM, Dookey Dash, Serum City)

    • Faraway Shop - digital marketplace, designed to facilitate the creation, purchase, and sale of interoperable in-game assets across various games within the Faraway ecosystem.

  • Senior Artist at Voodoo
    Amsterdam, NL
    December 2019 - March 2022

    My Role in the GameOps Team

    Contributed to meta-feature development and provided ongoing support for existing titles within the Voodoo portfolio.

    • Defined feature specifications, visual concepts, and game mechanics for new features.

    • Created and optimized engaging new content to enhance player experience.

    Key titles:

    • Aquapark.io (600M+ downloads)

    • Slice It All! (10M+)

    • Crazy Kick (50M+)

    • Bounce and Collect (10M+)

    • Destiny Run (50M+)

    • Slap and Run (10M+)

    My Role in the Game Development Team

    Handled the full creative cycle for hyper-casual mobile games, from initial design through final visual production.

    • Developed 2D and 3D assets, including props, materials, textures, particles, shaders, UI elements, animations, scene setup, and post-processing.

    • As a game designer, authored Game Design Documents (GDD) and fine-tuned level balancing for optimal gameplay.

    Notable projects:

    • Fail Run (15 Million),

    • Mister Punch (1.5 Million)

    • Super Sniper! (12 Million)

    My Role as Part of the GameOps Team:

    Meta-feature development and support of existing games in the Voodoo portfolio.

    Feature specification, visual design, and game design for new features.

    New content creation and optimization.

    Games: Aquapark.io (271,000,000 downloads), Slice It All!, Bounce and Collect, Destiny Run, Slap and Run, Crazy Kick

  • Art Director at Gismart
    Minsk, BY
    March 2019 - December 2019

    My responsibilities:

    • Leading art and creative direction for hyper-casual and casual mobile game development.

    • Team management: Led 6 production teams totaling more than 30 members.

    • Coordinated workflows and executed end-to-end production, from initial concept through to launch.

    • Ensured final product quality control.

    • Delivered 9 products in 6 months, with 2 games in the top 10 worldwide.

    • Contributed to establishing the gaming department.

    • Led talent acquisition for the Game Department, conducting 100+ interviews and managing the end-to-end hiring process.

    • Contributed to the creation of the gaming department.

    • Led interviews and the hiring process for the Game Department, conducting over 100 interviews.

  • Art Lead at Glu mobile
    Minsk, BY
    March 2018 - February 2019

    My role includes: Art Lead, UI/UX Lead, and Game Artist.

    Project: Titan World – Real-time PVP Turn-Based Battle game (iOS, Android, PC).

    My responsibilities:

    • UI/UX design

    • UI/UX team management

    • 2D Art, Animation, Illustration, and Character Design

    • 3D Modeling (Additional responsibility)

    • Quality control

    As a UI/UX Lead, I was responsible for:

    • Clan system (online PVP)

    • Event system

    • Shop design (including all offers and monetization mechanics)

  • Art Director at Wargaming
    Minsk, BY
    January 2015 - March 2018

    Wargaming’s Melsoft Games mobile studio has over 240 million users worldwide and has generated more than $845 million in in-app revenue

    Toy Defense Fantasy - tower defense in fantasy setting for iOS and Android 2016 - 2017

    Games:

    • Toy Defense Fantasy (5 000 000 + Installs worldwide. Google play editor's choice),

    • Toy Defense 2 (10,000 000+ Installs worldwide)

    • Cooking Challenge: Make It Fast (Installs 50,000+)

    • Tile Tactics